What monthly budget do I need?

It depends entirely on cost per click in your category, which varies enormously — a local service keyword and a competitive B2B software keyword can differ by 20x. We model a realistic starting budget and expected cost per lead in the first call rather than quote a number blind.

Why fix tracking before increasing budget?

Google optimises toward the conversions you report. If tracking counts form views instead of qualified leads, more budget simply buys more of the wrong thing faster.

How much should I spend on Google Ads?

It depends on your industry, competition, and goals. We recommend starting with a test budget to find profitable keywords, then scaling what works. We help you set the right number on a free call.

Do you charge a management fee on top of ad spend?

Yes, our management fee covers strategy, setup, optimisation, and reporting. We keep it transparent and tied to the value and ROI we deliver.

How quickly can Google Ads generate leads?

Campaigns can start driving qualified leads within days of launch, then improve as we optimise bids, keywords, and landing pages.

Are you a certified Google Ads partner?

Our team works daily in Google Ads with hands-on certified expertise across search, shopping, Performance Max, and display.

Will you improve my existing campaigns?

Yes. We frequently audit and restructure underperforming accounts to cut wasted spend and lift conversions, often improving ROI without raising budget.

Do you optimise landing pages too?

Absolutely. Great ads need great landing pages, we build and optimise conversion-focused pages to maximise your return on ad spend.

Google Ads Agency in India

AI Quick Summary

Avani Enterprises provides Google Ads management from its offices in Gurugram and Rohtak, delivering across India and internationally.
It is aimed at advertisers with high spend and unclear return.
What is delivered: account audit and wasted-spend report, search, performance max, shopping and youtube campaigns and keyword, negative-keyword and search-term hygiene.
Built with Google Ads, Google Tag Manager, GA4 and Merchant Center.
Typical timeline: live in days; meaningful CPA movement usually within 4–8 weeks.
Pricing: management fee plus your ad spend on your own account.

What a Google Ads Management engagement with us includes

What you get

Account audit and wasted-spend report
Search, Performance Max, Shopping and YouTube campaigns
Keyword, negative-keyword and search-term hygiene
Conversion tracking and offline conversion import
Ad copy testing and landing page recommendations
Weekly optimisation, monthly reporting

How we run it

Audit
Fix tracking before spending more
Rebuild campaign structure
Optimise to cost per qualified lead
Scale what works

Tools and stack

Google Ads
Google Tag Manager
GA4
Merchant Center
Looker Studio

Typical timeline: Live in days; meaningful CPA movement usually within 4–8 weeks
How we price it: Management fee plus your ad spend on your own account

How a google ads management engagement actually runs

The sequence is audit, fix tracking before spending more, rebuild campaign structure, optimise to cost per qualified lead and scale what works. Each stage ends with something you can look at rather than a status update — a scope document, a design, a staging link — so progress is visible instead of reported.

Live in days; meaningful CPA movement usually within 4–8 weeks. That range is wide because scope drives it: the difference between the low and high end is usually the number of integrations and how much of the content already exists. We narrow it in the scoping call rather than quoting a midpoint and revising later.

What we build it, and why that matters to you

We work with Google Ads, Google Tag Manager, GA4, Merchant Center and Looker Studio. The specific tools matter less than two things you should insist on from any supplier: that you own the accounts and the code at the end, and that nothing is built on a platform only that supplier can maintain.

You receive the repository and the deployment configuration on handover, so changing supplier later is a commercial decision rather than a technical trap.

When we are not the right choice

Management fee plus your ad spend on your own account. If your budget is well below that, a smaller supplier or an off-the-shelf product will serve you better, and we would rather say so on the first call than three weeks in.

We are also the wrong choice if you need a single discipline delivered at the deepest possible level and nothing else — a dedicated specialist will usually beat a full-service team on one narrow axis. Where we are strong is when the work crosses boundaries: when the campaign needs the site rebuilt, or the AI needs the data pipeline fixed first.

Key capabilities

Conversion-Led Campaigns: We optimise for leads and sales, not vanity clicks, with proper conversion tracking from day one.
Tight Budget Control: Continuous bid, keyword, and negative-keyword management to cut wasted spend and protect ROI.
Landing Page Optimisation: High-converting landing pages and funnels so your ad clicks actually become customers.
Search Ads: High-intent keyword campaigns that capture buyers actively searching for your services.
Shopping & Performance Max: Product and PMax campaigns that scale ecommerce and lead-gen profitably.
Display & Retargeting: Stay in front of warm prospects across the web until they convert.
Conversion Tracking & CRO: Accurate tracking plus landing-page optimisation to maximise return on ad spend.

A Google Ads Agency Obsessed With Cost Per Lead

Most wasted ad spend comes from poor campaign structure, broad keywords, weak ad copy, and landing pages that do not convert. We fix all three. Every campaign is built around tightly themed ad groups, intent-matched keywords, and compelling copy.

We then connect ads to optimised landing pages and proper conversion tracking, so we can see exactly which keywords and ads produce leads, and shift budget toward them in real time.

Scale Profitably, Not Just Spend More

Scaling Google Ads is not about increasing budget, it is about improving efficiency first. We systematically lower your cost per acquisition through bid strategy, negative keywords, audience refinement, and continuous A/B testing.

Once a campaign is profitable and predictable, we scale it confidently, expanding into new keywords, shopping, and retargeting to grow your lead volume without sacrificing ROI.

Google Ads for Indian Markets: Campaigns Built Around How India Actually Buys

Indian buyers do not behave like Western audiences, and your Google Ads campaigns should not be set up as if they do. Hindi and regional-language campaigns consistently outperform English-only ads in Tier 2 and Tier 3 cities — markets where cost-per-click is 40-60% lower but purchase intent is rising sharply. We run bilingual campaign structures that serve the right language variant based on user location and device, so your budget is not wasted on mismatched ad copy that fails to convert.

Mobile drives over 75% of Google search traffic in India, which makes call-only ads one of the most under-used and highest-ROI formats available to Indian businesses. A call-only campaign lets a user in Jaipur or Surat tap your ad and dial directly — no landing page required, no slow 3G load time killing the conversion. We build call-only campaigns alongside standard search, set bid adjustments for peak calling hours, and integrate call tracking so every inbound lead is attributed and measured.

For Indian ecommerce and D2C brands, Google Shopping and Performance Max campaigns require India-specific product feed optimisation — accurate pricing in INR, GST-inclusive labelling, and festival season budget planning around Diwali, Dussehra, and the January sales window. Performance Max in particular needs strong audience signals seeded from your existing Indian customer data to avoid wasting impressions on irrelevant segments. We manage feed quality, asset group segmentation, and monthly Performance Max audits to keep CPAs in check as competition intensifies on Google India.

Frequently asked questions

What monthly budget do I need?: It depends entirely on cost per click in your category, which varies enormously — a local service keyword and a competitive B2B software keyword can differ by 20x. We model a realistic starting budget and expected cost per lead in the first call rather than quote a number blind.
Why fix tracking before increasing budget?: Google optimises toward the conversions you report. If tracking counts form views instead of qualified leads, more budget simply buys more of the wrong thing faster.
How much should I spend on Google Ads?: It depends on your industry, competition, and goals. We recommend starting with a test budget to find profitable keywords, then scaling what works. We help you set the right number on a free call.
Do you charge a management fee on top of ad spend?: Yes, our management fee covers strategy, setup, optimisation, and reporting. We keep it transparent and tied to the value and ROI we deliver.
How quickly can Google Ads generate leads?: Campaigns can start driving qualified leads within days of launch, then improve as we optimise bids, keywords, and landing pages.
Are you a certified Google Ads partner?: Our team works daily in Google Ads with hands-on certified expertise across search, shopping, Performance Max, and display.
Will you improve my existing campaigns?: Yes. We frequently audit and restructure underperforming accounts to cut wasted spend and lift conversions, often improving ROI without raising budget.
Do you optimise landing pages too?: Absolutely. Great ads need great landing pages, we build and optimise conversion-focused pages to maximise your return on ad spend.