Key takeaways
- Avani quotes web and app projects in the ₹15,000–₹5,00,000 range, typically delivered in 4–12 weeks.
- Scope, integrations and content ownership drive the number far more than page count does.
- A template build is genuinely cheaper up front; the cost usually reappears as a performance or SEO ceiling later.
- Ongoing costs — hosting, maintenance, security updates — are separate from the build and worth quoting explicitly.
- Two quotes that differ by 5x are usually not quoting the same thing. Compare deliverables, not totals.
The honest answer: it depends, and here is what on
We quote website and application projects between ₹15,000 and ₹5,00,000, usually delivered in four to twelve weeks. That range is wide because the work behind it varies enormously, and any agency giving you a single number before understanding your requirements is guessing.
What follows is what actually moves a quote within that range, so you can estimate roughly where you sit before anyone talks to you — and so you can tell whether two quotes are comparing the same thing.
What increases the cost
Custom design versus a theme. A purchased theme configured to your brand is the cheapest route and can be entirely appropriate. Custom design means research, wireframes, visual design and a component system, and it costs several times more.
Integrations. A brochure site that sends an email is straightforward. A site that writes into your CRM, checks live inventory, takes payments, issues invoices and syncs to accounting is a different project. Each integration carries its own testing and failure-handling work, and integrations are where timelines slip.
Custom functionality. Booking systems, user accounts, dashboards, calculators and anything with business logic behind it are software, not pages. They are estimated as software.
Content. Copywriting, photography and video are frequently excluded from quotes and then become an unbudgeted cost, or worse, the reason a finished site sits unlaunched for two months.
Scale. Twenty pages of the same template costs little more than five. Twenty genuinely different page types is a different order of work.
What people expect to cost more and does not
Mobile responsiveness is not an add-on. Any competent build in 2026 is responsive by default, and an agency quoting it as a line item is padding.
Basic on-page SEO — semantic markup, meta tags, clean URLs, a sitemap, structured data — should be part of the build, not an upsell. Retro-fitting it costs more than doing it correctly the first time, which is why we treat it as part of the job.
Reasonable page speed likewise. Core Web Vitals thresholds are published by Google — largest contentful paint under 2.5 seconds, interaction to next paint under 200 milliseconds, cumulative layout shift under 0.1 — and hitting them is mostly a matter of not making avoidable mistakes during the build.
The costs that come after launch
Hosting, a domain, and SSL are ongoing and small. Maintenance is ongoing and easy to underestimate: dependency updates, security patches, backups, and fixing whatever breaks when a browser or a payment gateway changes. A site left unmaintained for two years is usually a rebuild rather than an update.
If you took a WordPress or WooCommerce route, plugin licences renew annually and add up. If you took a SaaS platform route, the subscription and transaction fees are the ongoing cost instead.
Ask for these to be quoted separately and explicitly. A build quote that stays silent on year two is not a complete picture.
How to compare two quotes properly
Ask each supplier the same five questions and the difference usually explains itself. Who owns the code and the accounts at the end? Is the design custom or a configured theme? Which integrations are in scope, and what happens when one of them fails? Who writes the content? What is included after launch, and for how long?
A quote that is a fifth of another is not necessarily worse value — it may simply be a smaller job, honestly priced. The problem is only when you find that out after signing.
When you should not commission a custom build
If you need a single-page presence to validate an idea this month, a website builder will do it faster and cheaper than any agency, and we will tell you so.
If you are pre-revenue and the site is not the product, spend the money on finding out whether anyone wants what you are selling. A well-built website for a business that has not found its market is an expensive way to learn that.
Custom becomes the right call when the site has to do something a product cannot, when performance or SEO is a genuine commercial constraint, or when you need to own the thing you are building on.
Frequently asked questions
- How much does a website cost in India?
- We quote web and app projects between ₹15,000 and ₹5,00,000 depending on scope, with most projects delivered in four to twelve weeks. The largest cost drivers are custom design versus a theme, the number of live integrations, and whether the site includes custom functionality rather than pages.
- Why do website quotes vary so much between agencies?
- Usually because they are quoting different work. A configured theme with a contact form and a custom-designed site with CRM and payment integration are both "a website", and the gap between them is genuine rather than a margin difference. Compare the deliverable list rather than the total.
- Is a cheap template website a bad idea?
- Not inherently, and for many small businesses it is the right decision. The trade-off is that themes carry markup you cannot control, which tends to cap performance scores and makes technical SEO fixes difficult later. If organic search is not a major channel for you, that trade-off may never cost you anything.
- What are the ongoing costs after launch?
- Hosting and domain renewal, plus maintenance — dependency updates, security patches, backups and small changes. On WordPress or WooCommerce, add annual plugin licences. Ask for these to be quoted separately from the build.
- Do I own the website code?
- With us, yes — you receive the repository and the deployment configuration, so you are never dependent on us to make a change. This varies by supplier and is worth confirming in writing before you sign anything.
Work with us on this
We start every engagement with a written scope after a free discovery call.